Amazon’s Drop in Google Search Visibility: What It Means for FBA Sellers

frshretail
Sep 20
2 min read

September 2025 brought a surprising development in the world of eCommerce: Amazon’s organic search visibility on Google has taken a noticeable dip. For years, Amazon dominated the first page of search results for product queries, making it nearly impossible for smaller sites to compete. But now, with shifting Google algorithms and increased competition from other marketplaces like Temu, Walmart, and niche D2C brands, Amazon’s position in organic search is softening.

So what does this mean for Amazon FBA sellers? Let’s break it down.

1. Less Dependence on Amazon’s “Free Traffic”

In the past, being on Amazon almost guaranteed visibility because of its strong presence on Google’s first page. With that advantage fading, FBA sellers will need to be more proactive in their marketing strategies rather than relying on organic spill-over from Google searches.

2. More Opportunities for Independent Brands

As Amazon listings lose visibility, smaller independent websites are gaining traction. This opens the door for sellers to invest in building their own branded storefronts, Shopify sites, or even TikTok Shops. With the right strategy, your own site could show up on Google where Amazon no longer dominates.

3. Higher Pressure on Product Listings & Ads

If less traffic is coming from Google, it means Amazon sellers need to double down on:

Optimized product listings (images, keywords, A+ content).
Smarter PPC campaigns inside Amazon.
External traffic strategies (social, influencer, email).

The sellers who adapt will still thrive — those who don’t may see declining sales despite good products.

4. What Sellers Should Do Right Now

Audit your listings: Make sure they’re ad-ready with strong images, keywords, and conversion-driving copy.
Diversify channels: Don’t put all your eggs in Amazon’s basket. Explore Shopify, TikTok Shop, and other emerging marketplaces.
Tighten logistics: The last thing you want is to spend money driving external traffic, only to lose customers to delays or bad fulfilment.

How We Can Help You Stay Competitive

At Scendr, we specialise in helping Amazon FBA sellers like you streamline prep, shipping, and inventory management so you can focus on marketing and growth. With Amazon’s visibility slipping on Google, sellers need to be sharper than ever — and having reliable backend operations is the difference between scaling smoothly or getting stuck.

When your logistics run seamlessly, you free up time and resources to:

Invest in external traffic.
Build a multi-channel brand.
Keep your Amazon account healthy without worrying about prep bottlenecks.

👉 If you’re ready to protect your margins and future-proof your FBA business, book a call with us today.